She for She – menstrual cycle and hygiene educational video

Globally, approximately 500 million girls lack proper information regarding menstrual health and hygiene (World Bank 2018). A high percentage of these girls are based in Africa and suffer from inadequate knowledge of the menstrual cycle as well as lack of proper menstrual products.
She for She’s mission on educating African girls on their menstrual cycle and reusable sanitary products led to the development of the following video to clearly explain the menstruation cycle and menstrual hygiene management to girls that lack the same.
Content available online particularly highlights this information using Caucasian models. She for She has chosen an alternative route to reach it’s audience by using brown girls in its video as a method to present this vital information to African girls who largely are absent in new media available online. As more African girls see themselves online, may they be encouraged to learn and create even more than they dreamed possible.